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Month: June 2022
Albuquerque Chile
If you think about chile in Albuquerque, probably two names come up, Farmers Market and Fruit Basket. A large reason for that is that we both have a lot of history in Albuquerque.
When we first started roasting chile in Albuquerque in 1977, chile was already a large part of the cuisine, but roasting chile was definitely inconvenient. It would take people all day to roast and peel their sack of chile. Once people saw the convenience of our chile roasting, it became hugely popular almost immediately. Even though our Osuna store had a large parking lot, people would still park down the street and walk a long way to get the first fresh roasted green chile in Albuquerque. The first few years we were so busy that it was hard to keep up.
Chile in Albuquerque, then and now
Nowadays, things are a lot different. There are three main ways it differs, besides the obvious 45 year gap. For one, There are a lot more big businesses involved in chile. Competition is a lot more now, with tons of different new faces in the chile business here. The third difference is the varieties of chile. Read on to learn more about how chile has changed in Albuquerque.
Hatch chile = big business?
Green and red chile has become more and more about big business. Many companies sell boxed chile and processed chile products which look nice to grocery conglomerates, but generally aren’t as flavorful. That kind of chile is what happens when you use corporate techniques to apply math to farming. It certainly produces more yield and more profit, but you can’t put a number on flavor. In Albuquerque and all around New Mexico, grocery stores like Walmart and Smiths sell chile incredibly cheaply. If you want the cheapest chile you can find, I recommend you go to a large grocery store. You get what you pay for however, and every year we have hundreds of people come to us after being disappointed by the flavor of cheap chile at big stores.
New chile roasters
A nice Autumn roast When we were the only roasters in town, we had a captive audience. Nowadays, there are a lot of different chile roasters in Albuquerque like Sichler Farms, Chile Addict, and Rosales Produce. This is great for the average person in Albuquerque, because there are a lot of chile roasters in convenient areas. More than that, there are plenty of people that sell chile on the side of the road. With all places, there are pros and cons. I will say that shopping around is a good idea. A lot of places aimed at tourists charge way too much for their chile products. Farmers Market’s slogan has been “Where a fast nickel beats a slow dime” since 1963, and we operate under the same idea. We will always be one of the most affordable chile roasters who sell good chile, because we would much rather make less money and get loyal customers who come back to us every chile season. As a business running for nearly 60 years, we know that keeping customers happy and giving them good value is the key to long term success.
Varieties of chile
Many different varieties of New Mexico chile Finally, chile has a lot more varieties now. New Mexicans love chile, so any chile product you can find in Hatch can probably also be found in Albuquerque. When we started roasting in 1977, Big Jim had only been released for two years. Although Big Jim is now arguably the most famous New Mexico chile, back then no one even knew about it. Nowadays, there are many new varieties like lumbre and miss Junie that come on the market every year. More and more, growers and researchers are able to get more and more heat in bigger and bigger chiles. A pepper the size of Lumbre would never come close to being that spicy in the past. This is done through cross pollination entirely, as chile plants are not possible to genetically modify. More variety of chile means there are a lot more flavors available in Albuquerque’s favorite food.
Chile things to do in Albuquerque
Start by visiting Farmers Chile Market at 2010 Eubank Blvd NE. We are the original chile roaster in Albuquerque, and generally do a very good job with chile, satisfaction guaranteed. After that, drive south on Eubank, past I-40 and turn right on Central to see Route 66. This road will take you through Nob Hill and downtown, two interesting Albuquerque areas with plenty of local art, restaurants, bars, and things to do. Once you are done exploring downtown, Fruit Basket on 4th street is a good place to see. Their philosophy is similar to ours in terms of pricing, so you can be sure to get a good value there along with a good selection of produce. Not far from there is Big Jim Farms, a place where you can pick your own chile. I’ll warn you, picking chile is backbreaking labor, make sure to drink plenty of water.
Other things to do in Albuquerque
Although there are plenty more places to visit for chile in Albuquerque, by now you probably have more than enough chile products. Other interesting things are the zoo and botanic garden and Old Town, which are both in the same area. If you take a walk through old town, you will see lots of local stores selling expensive things to tourists. There is a nice plaza with the church San Felipe de Neri, built in 1793 after the original church’s collapse. In this area, there are tons of nice restaurants, so if you see a place that strikes your fancy, it will probably be very nice. If you are traveling with kids, I highly recommend checking out Explora. In December, the River of Lights is cool, but traffic in the area is abysmal. Finally, if you are visiting in October, the Balloon Fiesta is a must see event.
Other things to do in New Mexico
New Mexico is one of the biggest states in the US. There are a lot of places you can see, but be prepared to drive a while for it.
Things to do in Santa Fe
Only one hour from Albuquerque by way of I-25, Santa Fe is a great place to wander around for the day. If you find parking near the Cathedral of St Francis, just leave your car there and wander around. This area of Santa Fe feels somewhat similar to Albuquerque Old Town, but much larger. Many restaurants here are fantastic also, and I highly recommend eating lightly at a few different places while wandering down to the Santa Fe Railyard. This is one of the best things you can do on a date in New Mexico. If you are into art and audiovisual experiences, MeowWolf is a very interesting spot that is also great for kids. Finally, in September, Zozobra is a very unique event though crowds can be somewhat intense.
Things to do in Hatch
The Hatch Chile Festival is a great event for people who really like New Mexico chile. Sometimes people might be disappointed by the lack of variety in terms of superhots, but superhots are not terribly popular in New Mexico. We love spice, but we eat chile for the flavor and texture, not only the heat. You can’t make a meal out of a carolina reaper, but you sure can with green chile. It takes about 3 hours to drive to Hatch from Albuquerque, so consider booking a hotel in Las Cruces.
Outside of the festival, Hatch is a pretty small town. I recommend driving south from I-25 and stopping at any places that look interesting to you. You will find tons of places selling chile ristras, green and red chile, along with souvenirs for your visit. Check out Sparky’s for a green chile cheeseburger if they are open. Honestly, their prices are not cheap, and you probably will have to wait in line, but the burger is good. From there, go west on Hall street, and you can see a few markets, the Hatch Museum, Chile Fanatic, and Grajeda Farms. After you pass Grajeda farms, there isn’t too much. Hatch is a very small town that gets much bigger during the chile festival.
Things to do in Las Cruces
As we are a chile market in Albuquerque, we might have some sibling rivalry with our little brother, Las Cruces. That being said, the Las Cruces Chile Drop is arguably the most new Mexican way to spend New Years. It is held is the Plaza De Las Cruces, which also tends to have a nice Christmas market. New Mexico State University is the organization responsible for most of our delicious New Mexican chile. Be sure to pay the Chile Pepper Institute a visit to learn about all things chile. They have plenty of information about growing, lots of seeds, and plenty of sauces, books, and miscellaneous souvenirs. Mesilla Plaza is a nice spot, and the restaurant La Posta de Mesilla is a great restaurant which has been in business since 1939.
If you take Picacho Ave west, you will pass by the “World’s Largest Chile Pepper” at the Big Chile Inn. If you keep going, you will arrive at Picacho Peak Brewing, which is a cool hacienda with nice craft beer and a popular brunch.
And I thought Big Jim was a big chile Things to do in other areas
Chile farms are beautiful aren’t they? Alamogordo
If you are passing through Alamogordo, the Museum of Space History is interesting, along with Pistachio Tree Ranch, which is a great spot for snacks and pictures. Nearby there, White Sands is also a really cool spot that makes you feel like you are in a different continent. Alamogordo is about three and a half hours from Albuquerque, but it easy to visit if you are in Hatch or Las Cruces.
Truth or Consequences
Truth or Consequences is an artsy town with hot springs. It is a great spot to go and wander around the downtown area, drink a couple beers at T or C Brewing, then mosey on down for a soak in the hot springs. Nearby there, you can also check out Elephant Butte, the main water recreation area of New Mexico. It isn’t as big as other lakes in the US, but we take what we can get in the desert. Truth or Consequences is about two and a half hours from Albuquerque, and is a great place to stop and take a detour if you are driving from Albuquerque to Hatch or vice versa.
Silver City
Silver City is another town where one should wander around the downtown, and explore a lot. It was a town built by prospectors looking for silver in the 1870s. Due to the large population of Americans who arrived there around then, it has a lot of interesting American architecture from that time, giving it a somewhat unique look compared to most other cities in New Mexico. After all, New Mexico only became a state in 1912. Most of our old buildings were built by the Spanish, not the US. Tranquilbuzz Coffee is a great spot to get a cup of liquid energy, and Little Toad Creek Brewery serves up delicious beers and is a great spot for dinner too. Silver city is about four and a half hours from Albuquerque, but it is much easier to get to from Truth or Consequences or Hatch.
In all of these places, you can be sure to find plenty of green and red chile. Some areas, such as Chimayo have their own specialty chile as well.
Explore New Mexico
There are many many other great places to go in New Mexico. In fact, it is somewhat daunting to think about. I started writing expecting to write mainly about Albuquerque, but there are too many good places to visit here. Check out our travel section for more ideas. If you come, make sure to spend some time here, or you will miss a lot of great stuff.
Where to hang a Chile Ristra
It seems like you or someone who cares about you took a trip to New Mexico and you ended up with a Hatch red chile ristra. Congratulations, you have acquired the most delicious decoration in the world. Now, where would you like to hang it?
Getting your chile ristra home
First things first, you need to get your ristra to the place you want to hang it. Regardless of if you want it at your house, your business, or somewhere else, do not bend your chile ristra when taking it there. Some ristras are quite long, and might need to be curved slightly. As long as you do it gently, it should be ok to not be 100% straight. That being said, do not try to fold them or bend them more than about 20 degrees. This will weaken the chile’s connection with the ristra, and lead to increased breakage in the short and long term. No one likes broken chile on a ristra, even though it does give you an excuse to make some delicious red chile huevos rancheros.
Keep it hanging
If you are able to hang it up safely in your car, that is ideal. If you don’t trust the hooks, it is also ok to lay the ristra down for a short amount of time. If you are on a road trip and must lay your ristra down for a few days, make sure to gently turn then ristra several times every day. If you don’t turn it, the ristra may develop an unbalanced shape.
Ristras are the traditional way to dry chile in New Mexico How to display a New Mexico Chile ristra
There are several fields of thought in this regard. Some people prefer displaying their ristra in a very prominent location, such as the front porch, the side of the garage, or a second story balcony. All of these are great options, but need to be evaluated on three main points, which are wind, sun, and rain.
Wind
Wind is the most obviously destructive thing for a chile ristra. Wind causes ristras to crash against hard surfaces, which breaks chiles quickly. Because of that, it is quite easy to see the damage which is caused by wind. Keeping a ristra away from strong wind, and away from surfaces that wind may smash it against is the best thing you can do to keep your ristra looking good.
Rain
In most of New Mexico, we rarely have this problem outside of mountain towns, but if your ristra gets wet and doesn’t dry, it will get moldy. Mold can cause the ristra to look dusty, and also is probably not something you want to eat. Some molds can be good, like mushrooms and penicillin, but unless you have a very good microscope and a lot of knowledge, it is not something you want to risk eating. If a ristra gets moldy, you shouldn’t eat it, which takes away my favorite aspect of chile ristras. They are delicious.
Sun
The sun is something that affects ristras a lot slower than wind and rain. If your ristras stay dry and don’t get beaten up by the wind, a ristra should still look good after a year. It might look dry and older, but isn’t that the point? They are hung like that in order to dry and age gracefully. That being said, if you want a ristra to look good for more than a year, keep it out of the sun.
So, where should I hang the ristra?
This is a personal question that you should ask yourself armed with the knowledge you have gained from reading the above. If you want it to be quite visible, hang it outside for the world to see, just keep it out of the wind and rain. If you want a ristra that will last a long time, keep it in your kitchen, where it won’t get bumped into. A ristra kept in ideal circumstances will probably still look pretty good in 2 years. A ristra in a bad environment might look bad in 6 months. If you want, you can spray acrylic or some other sealant on a ristra to keep it looking good. This will preserve them for longer, but also makes them inedible.
At Farmers Chile Market, we do not spray anything on our chile ristras, because we sell food that doubles as a decoration, not decorations that double as food. In New Mexico, this distinction is quite important. If a place sells treated ristras, they probably don’t think about the flavor of the chile as much. In my experience, the only places who do that are souvenir stores targeting tourists. Chile ristras are food. We don’t sell trinkets, we sell good food at a good price, and it has been that way since 1962.
October is a beautiful time here Check out our chile ristra FAQ for more information about New Mexico’s favorite decoration.
How to choose good New Mexico chile
It’s June now, which means that chile has already been in the ground for over a month in all the major farming regions of New Mexico. We are around 2 months away from the 2024 chile season, and the time is right for a guide to how to pick out good chile.
First things first is to evaluate the retailer you are buying from. If they are a typical grocery store and their chile is cheap, it is probably a chile variety with less flavor than many varieties we and other local New Mexican chile roasters sell. Second, make sure they let you at least try the raw chile to know the flavor. Don’t expect to try Hatch chile already roasted, as it leads to food safety concerns. Spice and other flavors associated with different varieties is impossible to explain. In order to get the right product, you should be allowed to sample the product. If they don’t let you, consider a different place. At Farmers Chile Market, we always let customers try raw chile to get an idea of what the flavor of each chile variety we sell.
How to try raw chile
Tasting chile is very important if you want to get the ideal match of heat and flavor. As chile is a seasonal product, it means every season has different characteristics. Just like wine, tea, coffee and other agricultural products, chile’s flavor also varies based on the weather and other factors. More than just that, there are many different chile varieties to choose from.
Break the chile away from you or anyone else so the juices don’t fly in anyone’s face. No one wants a face full of extra hot chile juice! Try to break it around the middle, as this is where the heat from the chile is most indicative of the spice level of the chile. Raw chile has the majority of its spice centralized in the membranes near the seeds. This means the tip often has very little heat, while near the stem might be like fire. During roasting, the membranes break open, and the juices flow all around during the steaming process, which makes the spice level more uniform throughout the chile. Bite one side, and share the other side with a friend, or throw it in the roaster with your sack of chile if you like it. At Farmers Chile Market, we will gladly explain the differences in flavor and let you try whatever flavor you want. We even have free water, in case you try something a little too spicy. This is one of many little things we do to try to be the best place to get chile roasting in 2024!
Super spicy New Mexican Lumbre chiles. Be especially careful breaking these! How to see if fresh green chile is good
The easiest things to notice are wrinkling and decay. If a lot of the chile looks decayed, go to a different store, as wherever you are obviously doesn’t care enough to remove bad product. We put fresh chile out multiple times a day and always remove decay when we see it, as it can ruin nearby chile as well. Another thing to look for is wrinkling. While a little wrinkling is not too bad, excessive wrinkling can make a chile incredibly hard to roast and peel. In our raw chile section, we rotate out the chile several times, and roast it before it wrinkles too much. Not only that, but we get shipments 3 times a week, so our chile we sell is at most only 3-4 days since harvest. Good chile roasters pay very close attention to these details, and you can be assured to get a quality product. To summarize, a little wrinkling is ok, but don’t trust a place that puts out a lot of decayed chile. Ideal chile is plump and firm, with a flavor that suits you and the people you eat with. Don’t be afraid to try, as you know and understand what flavor is best for you much more than just trusting a sign that says mild, medium, hot, or extra hot.
What to do after buying Green Chile
Many different varieties of fresh New Mexico chile. Notice that there aren’t many wrinkles. Your chile needs to be roasted of course! If the place you buy from has a roaster, ask them to roast it for you. It will save a lot of time! That being said, many bigger grocery stores don’t do a great job at training their chile roasters. I have a guide to roasting chile written for both roasting as a profession chile roaster, and also for roasting at home. If the roasting area doesn’t look professional, odds are it isn’t. I hear complaints regularly from people who go to less professional chile roasting operations every year and are dissatisfied. It is sometimes better to just roast chile at home than get an inexperienced person to roast it for you.
Roasted chile should look like this when finished. Most of the peel is already gone, but it isn’t charred How to choose a good Hatch red chile ristra
To start things off, I should say that decorative things are very subjective, as everyone has different artistic tastes. That being said, there are some things I will recommend looking out for. First, make sure that the ristra is straight. If you see any obvious bends, it probably means the ristra was not properly stored, and will have a weak point, from which chile will easily break off. Second, look at how plump it is. Some ristra makers skimp out on chile, and while the length is correct, it shrinks down a lot once it is dried. A ristra should be quite full, with around 3 chiles per layer. Some ristras have a shape that curves outward a lot, and some have shapes that curl inward. What specific look you like is really up to you. As they say, “beauty is in the eyes of the beholder.” Look for breakage of chile if the ristra is not fresh. Generally you don’t see much decay on ristras. As they age, some ristras will have brown patches on some chile, this is just the color that green chile turns to when it dries. It just means that the chile originally was not completely red when it was tied to the ristra. It will still taste good, even if it isn’t the most pretty chile.
If you have more questions about ristras, our Ristra FAQ has plenty of answers for you.
October is a beautiful time here The New Mexican Chile Experience
If you are from New Mexico, you understand about what it is like to get chile roasted here. For people who are outside of New Mexico and have to rely on grocers in your area, I highly recommend making the chile season part of your reason to visit New Mexico. In October, we have the Balloon Fiesta, the worlds largest hot air balloon festival. It always occurs toward the end of chile season, but we will almost always still be roasting when it occurs, barring freak cold snaps, which do occasionally end the chile season early. One of the coolest things to do in New Mexico is visiting a chile roaster, as you can see the lifeblood of New Mexican food up close. If you come to our chile stand at 2010 Eubank Blvd NE in the northeast heights in Albuquerque, we will do our best to show you a delicious side of New Mexican culture. In case you are planning a trip to New Mexico specifically for chile, I highly recommend checking out the Hatch Chile Festival too!
